IHOP reveals the mystery of IHOb - CNNMoneyCNNMoneyIHOP reveals the mystery of IHObCNNMoneyIHOP, of course, stands for International House of Pancakes. But IHOP — sorry, IHOb — wants to be known as a place to get lunch and dinner, not just breakfast and brunch. It's adding several burgers to its menu, including a Big Brunch burger with ...IHOP becomes IHOb, with 'b' for burgersUSA TODAYPlease Keep Up. IHOP Is 'IHOb' Now and People Are FlippingTIMEIHOP's name change: What does IHOb stand for?CBS NewsMoney Magazine -NPR -Adweekall 173 news articles »